"Barbie is laugh-out-loud funny and a sheer delight."
— Max Weiss, Baltimore Magazine
"This Barbie is a modern movie masterpiece that must be seen to be believed."
— Chandler Levack, The Globe and Mail (Toronto)
"The film is at once a journey of self-actualization and a testament to female solidarity."
— Greg Nussen, Slant Magazine
"It may be a comedy about a mass-produced plastic doll, but Barbie breaks the mould."
— Nicholas Barber, BBC
"Greta Gerwig’s Barbie is a movie of its moment, a brilliant bauble of female empowerment, scathing satire and genuine wit."
— Roger Moore, Movie Nation
"While it’s impossible for any studio film to be truly subversive, this Mattel-approved comedy gets away with far more than you’d think was possible."
— Clarisse Loughrey, The Independent
"Gerwig has created a film that takes Barbie, praises its contribution as an idea to our world, but also criticizes its faults, while also making a film that celebrates being a woman and all the difficulties and beauty that includes."
— Ross Bonaime, Collider
"'Barbie' is a lovingly crafted blockbuster with a lot on its mind, the kind of feature that will surely benefit from repeat viewings (there is so much to see, so many jokes to catch) and is still purely entertaining even in a single watch."
— Kate Erbland, IndieWire
"Bursting with big ideas on the complexities surrounding womanhood, patriarchy and the legacy of its eponymous subject, Barbie scores a hat trick for its magnificent balance of comedy, emotional intelligence and cultural relevance."
— Kathy Michelle Chacón, Paste Magazine
"It is infectiously delightful, even if you’re someone who might typically steer clear of chipper, pink-hued flicks. Somehow Gerwig has struck a balance between unhinged whimsy, deep humanity and comedic bliss. It’s funny, it will make you cry and it feels almost like a rebellion."
— Emily Zemler, Observer
"Barbie knows it can be construed as a giant Mattel commercial. Look at how it highlights Barbie’s outfits by having them stop in midair for product identification, or how even the discontinued Barbies have houses in Barbie Land. That self-awareness is part of the charm, along with the clever way the plot unfolds and the genuine love Gerwig has for her characters."
— Odie Henderson, Boston Globe
"Barbie is a magic trick, a stellar example of a filmmaker taking a well-established bit of corporate IP and using it to deliver a message loudly and clearly. That Greta Gerwig’s third solo film as director also manages to be a giddy, silly, and hilarious time is essential to its power, and the challenge of this review is thus trying to explore how the magic trick works, while still preserving the flat-out awe I have at what it achieves."
— Liz Shannon Miller, Consequence